Visual Communication: Images with Messages, 8th Edition

Visual Communication: Images with Messages, 8th Edition


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English | 2020 | ISBN: 9780692926314 | 489 Pages | PDF | 312.29 MB

VISUAL COMMUNICATION: IMAGES WITH MESSAGES 8TH EDITION shows you how visual perception is used in all forms of communication, including typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web. In addition there are chapters concerned with visual cues, theories, persuasion, stereotypes and analysis. The key features of this new edition include: All chapter opening quotations are from creative and thoughtful women, more than 700 photographs, illustrations, and videos described within the pages of the textbook with many available through 250 weblinks, Updated information and examples in most chapters include the latest issues concerned with images associated with controversial social media presentations, and an instructional website at http://paulmartinlester.info/8Edition includes a bibliography, PowerPoint presentations, weblinks for all those referenced within the book, and other features. You will not only learn why an image is memorable, but how to create images that others will remember.

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