Cullen Kelly - Genesis pro v1.30 (win)

Genesis finally delivers on every promise unfulfilled by other look design and film emulation plugins.

Properly modeled film stocks.

Once you use Genesis, there's no question what you have is different. All of the stocks look and behave like the real thing, right out of the box – no tweaking required.



Try them against every other plugin you own. Genesis reminds us of what film actually looks like. You'll start using it on everything, just like Hollywood still uses film or film emulation on almost everything.



Real Printer Lights. Like, really.

Just try them, and you'll instantly know the printer lights in every other plugin were just something like printer lights (and pretty much just in name).



True to life Bleach Bypass, with just a slider.

When it's done using modeled chemistry instead of color correction tools, bleach bypass becomes accurate, easy, and a real storytelling device. In Genesis, you're able to create bleach bypass in seconds. (We'll show you below.)



Realistic grain and halation.

You don't need 7 sliders to get grain to look right. You just need the right algorithm. An accurate algorithm. One developed by one of the most dedicated cinematographers and image authors in the game: Steve Yedlin, ASC. And his halation has been just as meticulously built. It's that *chef's kiss* of texture.



Hollywood results.

Images that look like real life. Skin rendition that feels like you could reach out and touch it. Colors that instantly draw you in, and contrast that makes your images look like the movies...

Because Genesis is just built different.



Genesis models the actual chemistry of a film system.



That means that the image you get isn't happening because Genesis is trying to match film, it happens because Genesis takes the light that hit the camera sensor and takes it through the same chemical journey it would have gone through had it been captured on film negative and then developed in a lab.



That means the final image from Genesis is a result of an image reproduction system, not a baked set of color and contrast adjustments.



It's a true photochemical film system, made digital.



It's literally as if you shot your image with film (and grades like that too).



Why does that matter?



Because if you look at Hollywood films and the beautiful images they make, almost 100% of them are either still shot on film, or use photochemical behavior in their image pipeline.



If you want to produce images like the Hollywood ones you've spent years trying to figure out how to create, you need a photochemical image pipeline that uses modeled chemistry.


Link:Genesis - Hollywood Look Design for Colorists Everywhere

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