Gold Real Estate Photographer Pro - Complete Blueprint to Starting & Scaling RE Photography Biz - Videos

Real Estate Photographer Pro
The Complete Blueprint to Starting & Scaling Your Real Estate Photography Business





WHAT'S INCLUDED IN THE COURSE?

This course is my "business in a box" and covers everything I did to start and grow my real estate photography company to 16 staff and $1M+ in yearly revenue in less than 4 years. I cover topics ranging from presets, software, camera gear, editing, and shooting - to business principles, customer service, and systems. This course is designed to be the only resource you will need to build a thriving real estate photography business. Regardless of whether you want to be a fully booked single photographer, or scale and hire like I did, this course will provide you the blueprint and answers that you are looking for!


Course Curriculum

The Business

1.1 - REAL ESTATE INDUSTRY STRUCTURE AND TERMS (4:47)
1.2 - REAL ESTATE MEDIA SERVICES & PRICING (5:58)
1.3 - STATS | WHERE OUR REVENUE COMES FROM (1:54)
1.4 - THE STARBUCKS EFFECT | PRODUCT-MARKET FIT (2:04)
1.5 - STATS | THE $100K/YEAR BREAKDOWN (3:27)
1.6 - OUR SECRET WEAPON | CUSTOMER SERVICE (5:23)
1.7 - TWO REASONS WE DON'T USE CONTRACTS (1:31)
1.8 - TURN-AROUND TIME (1:23)
1.9 - SOLE PROPRIETORSHIP VS. LLC (3:47)
1.10 - BUSINESS NAME AND TAXES (2:08)
1.11 - COLLECTING AND PAYING SALES TAX
1.12 - WHAT ACTUALLY SELLS THE HOUSE | DON'T MAKE THIS MISTAKE! (2:21)
1.13 - SALES 1 | HOW TO GET YOUR FIRST 10+ CLIENTS EASILY (3:45)
1.14 - SALES 2 | HOW TO TURBOCHARGE YOUR GROWTH (3:05)
1.15 - X
1.16 - CUSTOMER SERVICE CASE STUDY | #1 (2:53)
1.17 - CUSTOMER SERVICE CASE STUDY | #2 (5:38)
1.18 - CUSTOMER SERVICE CASE STUDY | #3 (2:38)
1.19 - CUSTOMER SERVICE CASE STUDY | #4 (1:18)
1.20 - OUTSOURCING EDITING | HOW WE DO IT & WHAT WE HAVE LEARNED (3:22)
1.21 - DRESS CODE (1:34)
1.22 - PART 107 TEST (FAA DRONE TEST) (4:15)
1.23 - SPENDING YOUR MONEY WHERE IT COUNTS
1.24 - HOW TO GET SUPRA LOCKBOX ACCESS (1:43)
1.25 - CUSTOMER SERVICE INTERJECTIONS (2:07)


The Systems

2.1 - ORGANIZATION = SCALABILITY (3:02)
2.2 - WEBSITE - HOSTING AND BUILDING (5:43)
2.3 - COMPANY EMAILS (3:36)
2.4 - INVOICING/SCHEDULING/DELIVERY ALL-IN-ONE SYSTEM (3:11)
2.5 - AGENT CUSTOMIZATION (2:39)
2.6 - PAYMENT PROCESSING / SALES METRICS (1:20)
2.7 - HOW TO KEEP TRACK OF INCOME & EXPENSES (CALCULATING PROFIT) (3:46)


The Product - Photos


3.1 - EQUIPMENT | WHAT WE USE AT NORMAN & YOUNG (2:26)
3.2 MISSING (NOTHING THERE)
3.3 - CAMERA SETTINGS (FOR CANON, BUT SAME SETTINGS APPLY FOR OTHER MANUFACTURERS) (11:12)
3.4 - SOFTWARE & HOW TO INSTALL OUR PRESETS (MAC) (4:09)
3.4.1 - SOFTWARE & HOW TO INSTALL OUR PRESETS (PC) (4:20)
3.4.2 - (OPTIONAL) HOW TO MAKE A CUSTOM LENS CORRECTION PRESET (3:30)
3.4.5 - (OPTIONAL) EDITING FLOW WITH PHOTOMATIX LIGHTROOM PLUGIN
3.5 - 5 COMPOSITION TIPS FOR REAL ESTATE PHOTOS (3:21)
3.5.2 - WHAT VERTICALS ARE & HOW TO GET THEM STRAIGHT! (2:12)
3.6 - MUST MOVE LIST - DON'T LET THIS BE IN YOUR SHOTS!
3.7 - PHOTO SHOOT | HOUSE 1 (11:44)
3.8 - FULL EDIT | HOUSE 1 (18:51)
3.9 - PHOTO SHOOT | HOUSE 2 (27:11)
3.10 - FULL EDIT | HOUSE 2 (25:35)
3.11 - DRONES & DRONE CAMERA SETTINGS (3:51)
3.12 - DRONE PHOTO SHOOT (5:17)
3.13 - DRONE PHOTO EDIT (6:27)
3.14 - TWILIGHT PHOTO SHOOT (7:01)
3.15 - TWILIGHT PHOTO EDIT (7:51)
3.16 - HOW TO "SHOOT" & EDIT VIRTUAL TWILIGHTS (1:18)
3.17 - HDR BLENDING ISSUES
3.18 - HDR "GHOST" REMOVAL
3.19 - TV REPLACEMENT & FIRE IN FIREPLACES (3:20)
3.20 - OBJECT REMOVAL MADE EASY (6:55)
3.21 - SKY REPLACEMENTS MADE EASY (3:25)
3.22 - GRASS GREENING MADE EASY (3:43)
3.23 - VIRTUAL STAGING MADE EASY (1:42)
3.24 - DRIVEWAY CLEANUP MADE EASY (3:15)
3.25 - FLOOR PLANS MADE EASY (1:54)
3.26 - BONUS SERVICE: ROOM MEASUREMENTS (1:03)
3.27 - HIGH END EDITING (3:13)


The Product - Videos


4.1 - EQUIPMENT | WHAT WE USE AT NORMAN & YOUNG (4:08)
4.2 - CAMERA SETTINGS | VIDEO (3:23)
4.2.5 - SPECIFIC SETTINGS FOR SONY A73 (OPTIONAL & MORE ADVANCED) (5:07)
4.3 - FULL VIDEO SHOOT | HOUSE 1 (24:56)
4.4 - 30 MINUTE EDIT (PART 1) | PROJECT CREATION & CLIP SELECTION (11:54)
4.5 - 30 MINUTE EDIT (PART 2) | ADDING MUSIC & EDITING TO THAT MUSIC (19:09)
4.6 - 30 MINUTE EDIT (PART 3) | COLOR CORRECTING & FINALIZING FOR EXPORT (12:01)
4.7 - ROYALTY FREE MUSIC FOR YOUR VIDEOS (0:52)
4.8 - DELIVERING AND HOSTING VIDEOS (4:09)
4.9 - BALANCING THE DJI RONIN S (5:11)
4.10 - RONIN S SETTINGS


The Product - 3D Tours


5.1 - INTRO & EQUIPMENT NEEDED (5:14)
5.2 - HOW TO SCAN A HOUSE (5:48)
5.3 - 3D TOUR POST PROCESSING (2:38)
5.4 - BONUS | 3D "DOLL HOUSE" FLOOR PLAN (2:11)


Scaling Up | From Just Me to 15+


6.1 - SCALING IS A DECISION, NOT A DEFINITE PATH (WATCH BEFORE THE REST OF THE SCALING VIDEOS) (4:53)
6.2 - WHAT IT MEANS TO BE AN "OWNER" (3:24)
6.3 - STAFF BREAKDOWN | WHO WE HAVE & WHAT THEY DO (3:49)
6.4 - WHEN TO HIRE YOUR FIRST EMPLOYEE & WHAT THEY SHOULD DO (4:48)
6.5 - HOW WE FIND, INTERVIEW & HIRE PHOTOGRAPHERS (5:28)
6.6 - EMPLOYEE COMPENSATION & HOW WE PAY (5:12)
6.7 - NON-COMPETE/NDA AGREEMENTS | HOW WE AVOID TRAINING OUR NEXT COMPETITOR (2:59)
6.8 - HOW WE TRAIN EMPLOYEES TO MAINTAIN COMPANY STANDARDS & QUALITY (4:34)
6.9 - THE NORMAN & YOUNG MERIT SYSTEM | OUR MODERN ITERATION OF AN OLD HR SYSTEM (4:23)
6.10 - MANAGING SEASONAL REVENUE FLUCTUATION (1:37)
6.11 - NORMAN & YOUNG OFFICE TOUR (NOT CRITICAL TO SCALING, MORE FOR THOSE OF YOU WHO LIKE THE BEHIND THE SCENES) (6:48)
6.12 - INTERNAL TEAM COMMUNICATION SOFTWARE (4:22)



Paid Advertising - Facebook & Instagram


7.1 INTRO TO ADS & SALES FUNNEL OVERVIEW (10:10) - Here is a link to the FB ads course I took and highly recommend: https://khalidschool.teachable.com/?affcode=460067_qzrpwsyn
7.2 SETTING UP A FACEBOOK AD CAMPAIGN (19:15)


FAQ's with Micah


8.1 CAMERA BASICS (WATCH THIS IF YOU'RE NEW TO PHOTOGRAPHY) (7:45)
8.2 SHOULD I BUY A CHEAP DRONE TO PRACTICE WITH? (2:22)
8.3 ALTERNATIVE VIDEO EDITING SOFTWARE (3:13)
8.4 TESTIMONIALS FOR REAL ESTATE AGENTS (4:15)


All videos are in the highest quality available (4K or 1080P). Everything's there, except the practice images as I didn't have enough space to upload to Mega.

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