Advertising - Effective or deceiving marketing? Earlier this year, I registered for a free photography tutorial webcast that was only available at a predefined time in one of the 3-time slots a day. The couple (Amy and Jordan) gave the impression that the session was LIVE and the audiences are encouraged to ask questions during the tutorial. I can see my questions and others scrolled up on the sidebar and the couple will pause for a few minutes every so often to answer some of the questions, just not mine. The interesting part is the session is pre-recorded and not live. Robots or scripts will be injecting selected questions at a certain time to coincide with the answers given. I have my suspicion and signed up again for another session just to see the exact tutorial, questions, and answers. I was quite offended. I have no problem watching a pre-recording but I do not like to be deceived. However, I have to give them some credit as it seems like a very effective marking scheme. Since then, my mailbox has been peppered with multiple offers for their courses. I am just speaking about their marketing and not the actual content of their courses where some may find useful. What do you think?
Well, I think in your quest to learn about advertising, their advertising was effective to ensnare you. Ads are supposed to be: The acronym AIDA is the most basic yet effective model used for copy, or other writing. The acronym stands for: Attention (or Attract). Interest. Desire. Action.
