Gold India Earl x Anna Claier - Build Your Brand Workbook

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Set your business apart and make a lasting impact with your ideal clients with the Build Your Brand Workbook. Beyond the creative and visual strategy to any brand, it is so vital to have clarity on exactly what you do and WHY you do it. This workbook is for any creative business owner (just starting out or with years of experience) that is looking to: lay a strong foundation for their business and branding, define their core values and mission statement, and learn to communicate all of it like a pro to clients.

About This Product
What’s one of the first things you did when you decided to start your business? If you’re anything like me — let me guess — did you get a logo designed? Order business cards? Create a website? (spoiler alert: I did all of those things. In that order.) While those things are important for representing your brand, they aren’t a substitute for the brass tacks question all business owners need to answer: why?

Why photography? Why own your own business? Why should someone book you and not someone else? The answer to these questions lies in two foundational things: your core values and mission statement. If you’re struggling to write your story, define your values, and/or communicate your “why” to potential clients, this workbook is for you.

WHAT’S INCLUDED
1. Digital downloadable PDF of the Build Your Brand Workbook

2. 29 Pages of Tips, Tools, Prompts and context on how to write your core values and mission statement – even if you have no idea of how to start.

3. 5 Tips for Writing Your Core Values

4. Breakdown of What A Mission Statement Is and How to Write Yours

5. Bonus: Core Values + Mission Statement printable display templates

WHO IT’S FOR
This workbook is for any creative business owner that is looking to lay a strong foundation for their business, whether they are just starting out or have been in business for a while.

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