Kadenze - Inside the Music & Video Tech Industry - webm

https://www.kadenze.com/courses/inside-the-music-video-tech-industry/info

COURSE DESCRIPTION

Learn how the music and video technology industry operates behind the scenes, and get career advice directly from industry professionals. In six 50-minute video sessions, meet over fifteen mentors who share their experiences of working at Pandora, LANDR, Sonos, Native Instruments, and more. Access to exclusive product case studies will allow you to develop the tools for a smoother transition into this industry, giving you a look into the day-to-day life of various roles - from marketing to engineering. Plus, engage renowned music tech industry experts and entrepreneurs in online AMA’s and one-on-one office hours.


Session 1: Hardware Engineering (August 20, 2019)
We listen to our music with high quality headphones and speakers, and enjoy room to room wireless audio and Bluetooth syncing among our devices. We plug-in our guitars to a stomp box and guitar amp, or use a MIDI keyboard to play some synth parts and record a vocal line with a microphone into an audio interface on our laptop. Or some of us have the privilege of working on an 80-fader mixing console. This is all enabled by hardware engineers. From the analog circuit design, to the power amplifiers, designing customer chips, industrial design, manufacturing millions of units, and wireless synchronization. In audio and music, their work makes music more visceral - creative, tactile, and sounding amazing.
17 lessons

Session 2: Marketing (August 27, 2019)
The world's greatest product do not sell themselves - and I’ve seen firsthand how product launches can make or break years of R&D. Marketing is about connecting to the customer - identifying who they are, what their needs and motivations are, how and where to deliver them, how to price them, and how to promote the products. Why should they care about your product? How do you keep them engaged in your community, happy with your product, and purchasing future products?

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