MBA course : Marketing and business Strategy

MBA course : Marketing and business Strategy
https://www.udemy.com/course/mba-course-marketing-strategy/
What you'll learn

• Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
• Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
• Various marketing channels used by companies
• How to do sales and marketing of your product
• Amazon 3 key service business strategy to dominate the retail market.
• Unit economics matrix like Customer acquisition cot and customer life time value.
• Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
• Problem with Aggregators, Platform business and Network effect
• Business strategy used by startups.
• Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
• How product recommendation engine of Netflix and amazon works
• Horizontal and vertical strategy used by Samsung

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