Myth and Photography in Advertising: A Semiotic Analysis

by Janis Teruggi Page

This is an interesting academic paper. Take a look at the abstract and decide if it is your kind of reading.

http://dx.doi.org/10.1207/s15551407vcq1302_3

For 18 years, Kohler’s “As I See It” ad campaign has delivered romanticized and fantasized portraits of high-end kitchen and bath fixtures. Drawing from semiotic and psychoanalytic theories and critical frameworks, this article examines four advertisements created by surrealist photographer Hugh Kretschmer.

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