[PDF] The Hot Shoe Diaries ~ Big Light from Small Flashes - Joe McNally

[PDF] The Hot Shoe Diaries ~ Big Light from Small Flashes - Joe McNally



When it comes to photography, it’s all about the light.

After spending more than thirty years behind the lens—working for National Geographic, Time, Life, andSports Illustrated—Joe McNally knows about light. He knows how to talk about it, shape it, color it, control it, and direct it. Most importantly, he knows how to create it...using small hot shoe flashes.

In The Hot Shoe Diaries, Joe brings you behind the scenes to candidly share his lighting solutions for a ton of great images. Using Nikon Speedlights, Joe lets you in on his uncensored thought process—often funny, sometimes serious, always fascinating—to demonstrate how he makes his pictures with these small flashes. Whether he’s photographing a gymnast on the Great Wall, an alligator in a swamp, or a fire truck careening through Times Square, Joe uses these flashes to create great light that makes his pictures sing.

Biography
Joe McNally is an internationally acclaimed American photographer and long-time photojournalist. From 1994 until 1998, he was LIFE magazine's staff photographer, the first one in 23 years. His most well known series is the "Faces of Ground Zero -- Portraits of the Heroes of September 11th", a collection of 246 giant Polaroid portraits shot in the Moby C Studio near Ground Zero in a three-week period shortly after 9/11. A large group of these historic, compelling life-size (9' x 4') photos were exhibited in seven cities in 2002, seen by almost a million people. The exhibit and the book, printed by LIFE, helped raise approximately $2 million for the 9/11-relief effort. This collection is considered by many museum and art professionals to be the most significant artistic endeavor to evolve to date from the 9/11 tragedy.

Some of McNally's other renowned photographic series include, "The Future of Flying," a 32-page cover story for National Geographic, published in December 2003, commemorating the centennial observance of the Wright Brothers' flight. Joe is a 20 year contributor to National Geographic, and this story was the first all digital shoot for the magazine. This issue was a National Magazine Award Finalist, and one of the magazine's most popular covers. He has shot cover stories for Sports Illustrated, Time, Newsweek, Geo, Fortune, New York, Business Week, LIFE and Men's Journal, among others.

McNally's advertising, marketing and promotional work include FedEx, Nikon, Sony, Land's End, General Electric, MetLife, Bogen, Adidas, Kelby Media Group, Wildlife Conservation Society, and American Ballet Theatre.

In 2008, McNally published his critically acclaimed, award winning book, The Moment It Clicks, which has been touted as, "one foot on the coffee table and one foot in the classroom."

In 2009, McNally published his newest, much-anticipated book, The Hotshoe Diaries. Just like its predecessor, it immediately cracked Amazon's top ten list of best sellers, within the first week of publication.

Joe McNally is known internationally for his ability to produce technically and logistically complex assignments with expert use of color and light. As part of his teaching activities, he conducts numerous workshops around the world.

REVIEWS

In a nutshell?... This is a fantastic book, lots of information, etc. Definitely a "do not hesitate, but just buy it"... There is some info that might be daunting to a new photographer, but for those that have a basic understanding of flash photography, it will open your eyes to more possibilities than you can use. Joe McNally is a great teacher and educator, if you get a chance to see him in person, it is well worth the admission.
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This is a must-read for anyone curious about lighting and anyone wanting to understand the intricacies of Nikons Creative Lighting System. Joe's easygoing style mixes humor, technical detail and philosophy into a well rounded easy fun read! I learned a great deal reading this book about lighting and about photography. The example photos are spectacular. They help the viewer "see" the light. Having I read this book I will forever view photographs differently. And when creating a photograph my mind's eye has been greatly expanded. This book is about the how too to use light as a creative tool and more significantly it is about light and it's variances and subtitles. And it also makes a good reference for lighting solutions in the field.
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Very good, informative book. There are valuable lessons and tips ranging from simple available light, to speed-lights, to lighting an entire arena and everything in-between.

This book and "The Moment it Clicks" are highly recommended. These aren't necessarily for beginners, but that shouldn't scare beginners off. These books will grow with you, and there's valuable content for everyone, no matter your skill level.

Joe McNally's books are written so they're real experiences, entertaining and humorous while sharing the tricks of the trade. As a result, the content is very engaging, unlike others which put you to sleep.

I hardly finish reading photography books as they become tiresome and boring, however, I read through both of them cover to cover in a few days. Get them both, they'll be a good read as well as excellent reference books for the future.

REFERENCE
https://www.amazon.com/Hot-Shoe-Diaries-Flashes-Voices-ebook/dp/B001FA0MBQ

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