SKillShare - Powerful Storytelling Today: Strategies for Crafting Great Content

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About Me
Soledad O'Brien is an award-winning journalist, documentarian, news anchor, and producer. At the forefront of the biggest breaking news stories of the past two decades, O'Brien is one of the most sought-after journalists and on-camera personalities today.

O'Brien was the originator of Black in America and Latino in America. In June 2013 she launched Starfish Media Group, a multiplatform media production and distribution company, dedicated to uncovering and producing empowering stories that take a challenging look at the often divisive issues of race, class, wealth, poverty and opportunity, through personal stories.


About the Course
Together, Soledad and her husband, Brad Raymond, started PowHERful Foundation, a non-profit organization that helps bridge the gap of opportunities for young minority women from low-income families to attend college with financial assistance, mentoring and holistic support so they can earn a degree and be on a path to success and hopefully in return one day they too will pay it forward to other young women like them in their communities. Soledad is a graduate of Harvard University and currently lives with her husband Brad and their four children in Manhattan. Please join me in welcoming, Soledad O'Brien.


Tell your best story yet with award-winning journalist Soledad O’Brien.

From content marketers and social media managers to entrepreneurs and freelancers, almost everyone is in the business of storytelling. Join Soledad as she shares hard-won tips and techniques for crafting authentic, effective content that you can use to connect with your audience and get the results you’re looking for.

Key lessons include:

• Concrete elements to include in every story you tell
• How to gather information & assemble it into a compelling narrative
• Why everyone should become an expert interviewer (and advice on how to do it)

Whether you’re writing tweets and Facebook posts or creating a video on your company’s origin story, you don’t need to be a writer to tell an authentic story. With these guided lessons, everyone can add it to their professional toolkit...and unlock the power of standing out, building community, and telling authentic stories in our digital age.

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