Done TheFutur-Overcoming Sales Objections

Discussion in 'Photo Requests' started by Quadcom, 22 Oct 2018.

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  1. Quadcom

    Quadcom New Member

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    **ADMIN** Not sure if this is the right place for this. It's not specifically photo or video related but can help people here I think. Feel free to move this to a more appropriate forum.

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    https://academy.thefutur.com/p/overcoming-sales-objections


    Overcoming Sales Objections
    A tactical guide to help you deal with the most challenging client questions, so you can win more business and make more money.

    For All You Struggling Creative Business Owners Out There.


    If you look forward to talking with potential clients and get thrilled about negotiating a new sale, then this course is not for you. Go do your thing, and do it well.

    However, if you get anxiety talking with new clients or forget how to speak when you’re in the moment, then read on, my friend. We can help.

    Have you ever felt the need to justify your prices, to defend your portfolio or feel like you’ve been bullied by a client? Of course, you have! It’s easy to feel intimidated and powerless in a sales situation.

    Which is exactly why we made Overcoming Sales Objections. To help you regain that power. By taking this course, you'll have the tools you need to defeat the most common client objections during buy/sell cycle like:

    1. Your work is mediocre.
    2. You are overpriced.
    3. I'm not ‘Feeling it’.
    4. Why should I hire you?
    5. What guarantees can you make?
    6. Why should I trust you?
    7. It's more than what I need.
    8. Your team is too small/big.
    9. You don’t have enough experience.
    10. You don’t have enough expertise.


    Win More Business Without Being Aggressive


    You don’t have to be aggro to earn the respect and business of a client. Using Chris’ Socratic Six framework you will be able to respond quickly and deliberately to the most common questions and concerns.

    You’re too expensive. You don’t have enough experience. Why should I trust you?

    Think of it like mental judo—whatever a client throws at you, you will be ready to catch. Don’t be a used car salesman, be an advocate for your client. And win their business in the process.

    What You Get


    7IbyzPq0Rtq1RNWWItgb.jpg

    The Socratic Six Framework

    The Socratic Six is a conversational framework built upon Chris Do’s 20+ years of practical and proven techniques to winning creative business. This course will help you understand and use this framework in your phone calls, meetings and just about every interaction with your clients.

    So, what is the Socratic Six? Here are two examples:


    raging-bull.jpg

    1. The Raging Bull

    Ever have a client enter a conversation in an aggressive and emotional state? How do you handle that situation without adding fuel to the fire? Enter The Raging Bull. Acknowledge their emotional state and demonstrate some empathy.

    “I sense some frustration. May I ask, have you been burned before?”

    double-down.jpg

    2. Double Down

    Or maybe a new client is challenging the validity of your price. Does the phrase, “You’re too expensive.” sound familiar? How do help them understand the value you have to offer? Apply the Double Down technique. Challenge their position by agreeing with them.

    “I agree. There are cheaper options out there. Do you feel like the cheaper option is always better?”

    Embrace, pivot and make the sale.



    What is The Futur?
    The Futur is an education platform where creatives can learn business, branding, UX, and design. The team is made up of practicing industry veterans, who share the knowledge and practices that have made them successful. Our mission is to empower one million creative entrepreneurs to establish successful, sustainable and fulfilling businesses.
     
  2. Jack Smith

    Jack Smith Moderator

    Staff Member Lifetime Gold Gold Member No Limit
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    This seems very interesting.
     
    Quadcom likes this.
  3. pamscot

    pamscot Legendary

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    I agree, this is a great course for videographer and photographer - who wants to be a starving artist :)
     
  4. Magic7

    Magic7 Silver IV

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    Last edited: 1 Mar 2020
    Jayess, moshin1, izunaid and 6 others like this.
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