Gold Understanding the Principles of Poster Design with TOMASZ OPASINSKI

UNDERSTANDING THE PRINCIPLES OF POSTER DESIGN
WITH TOMASZ OPASINSKI

DESCRIPTION
Understanding The Principles of Poster Design is an empirical guide to contemporary commercial poster design as well as its ingredients. From storytelling elements, through title treatment design, and technical requirements, to data-influenced design decisions for effective design to convey stories and deliver specific messages to desired audiences.


What is a poster? More importantly: What is the role of a poster? Sit back and relax while learning the complete life cycle of a successful poster — as mastered by a designer and art director with more than two decades of experience crafting campaigns for entertainment clients. Layer by layer, Tomasz walks through published poster examples and highlights the important cues and techniques that all designers should take note of.


If you’ve ever found yourself wondering how Hollywood’s biggest studios approach poster design, this workshop is for you. Tomasz discusses how to design from within a team, how to overcome challenges, and explains what typical commercial campaigns look like in the real world. This workshop is for graphic designers, visual storytellers, and those that appreciate the art of great design.

CHAPTER LIST

00. Preview
01. Foreword
02. Introduction to Posters
03. Commercial vs. Fan-Art Posters
04. Poster Design Systems
05. Tools Used in the Poster Design Process
06. Poster Genres
07. Scale and Legibility
08. Poster Ingredients
09. Story
10. Title Treatment
11. Compositing
12. Billing Block
13. Background
14. Characters
15. Templates
16. Data
17. One More Thing

Duration: 284 Minutes

Format: HD 1920x1080

COURSE LINK - Understanding The Principles of Poster Design | The Gnomon Workshop

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